Illustration of the 'Bharatvarsh' concept, featuring a red streak traveling across India, entering the news studio, and inspiring the logo shape.
The TV9 Bharatvarsh studio, designed by Design Circuit, spans two levels with open office spaces and minimal partitions. The ground floor features 2500 sq ft studios connected to a 1400 sq ft studio on the first level, enabling dynamic interactions between anchors across both levels, enhancing the liveliness of the presentations.
The studios feature advanced technology, including a 50-foot video wall, a 100-foot LED ticker, five vertical digital screens, and a large touch screen for analysis.
The studio design also features modular furniture that can be adjusted to fit the number of anchors and guests. It includes a flexible LED ticker band, customizable video wall, RGB colored lights, and changeable backlit prints to adapt to various show formats and enhance visual presentation.
To celebrate the Hindi language and script, Design Circuit created a texture for TV9 Bharatvarsh, featuring a collage of Devanagari script derived from the logo font. This got carried forward into their marketing and communication material as well.
Design Circuit created show packaging for TV9 Bharatvarsh, aligning with the brand language. Motion graphics were crafted using 3D tools and online graphics were developed in VizRT. Within a year, TV9 Bharatvarsh secured the #2 spot in News TV ratings.